Case study: Press boxes
at the Frankfurt Book Fair
Aims: A forum offering an additional marketing
benefit to publishing houses through public relations and
benefits for journalists at the Frankfurt Book Fair by receiving
more structured news.
Method: In 2000 mpr set up the first press boxes in
the press centre of the book fair. mpr takes care of the complete
organisation and direct mailing of publishing houses, ranging
from processing and printing of press texts, seeing to the
stand construction and the preparation of overview lists for
journalists, right up to billing. Exhibitors and journalists
thus derive an additional benefit.
After a successful start phase the project
"press box" was taken over by the press department
of the book fair in 2005.